Dassault Systèmes Presents Urban Renaissance 3D Mapping Project

Urban Renaissance is part of Dassault Systèmes’ “The Only Progress is Human” initiative to inspire use of virtual worlds to drive sustainable innovations, the company reports.

Immersive experience taking place at the Dongdaemun Design Plaza in Seoul, South Korea, explores how sustainable cities can thrive as urbanization increases, according to Dassault Systèmes.

This 3D video mapping projection was designed by Korean artist and researcher Yiyun Kang and projected onto the Dongdaemun Design Plaza in Seoul, South Korea. Image courtesy of Dassault Systèmes and Yiyun Kang.


Dassault Systèmes shares about Urban Renaissance, the most recent installment in its “The Only Progress is Human” initiative to shape a better future. Urban Renaissance showcases Dassault Systèmes’ vision of the city of tomorrow through a 3D video mapping projection designed by Korean artist and researcher Yiyun Kang and projected onto the Dongdaemun Design Plaza in Seoul.

“‘Geofuture’ is my large-scale public projection work that maps the DDP in Seoul. Inspired by Dassault Systèmes’ vision of designing our city, this project imagines our future life that will be realized by sustainable innovation,” says Kang, the artist.

“The city of tomorrow needs to be resilient to be sustainable. We need new solutions that enable citizens to benefit from a virtual twin of their city to test solutions in the virtual world before implementing them in the real world,” says Victoire de Margerie, vice president, Corporate Equity, Marketing & Communications, Dassault Systèmes. “Urban Renaissance will explore how sustainable cities can thrive as urbanization increases. For this, we chose the vibrant city of Seoul, and to collaborate with Yiyun Kang, an exciting, renowned local artist who reflects our vision of urban renaissance—a vision for the sustainable and healthy city of tomorrow.”

The reveal of Urban Renaissance and a related talk show will be broadcast during a live event on LinkedIn, YouTube and Dassault Systèmes’ website on January 31 at 17h00 CET. Viewers will have the opportunity to discover the artist’s monumental artwork projected onto the Dongdaemun Design Plaza and learn what the city of tomorrow will look like according to Dassault Systèmes and experts such as Bogdan Zaha from Zaha Hadid Architects. To watch Urban Renaissance live, click here.

Dongdaemun Design Plaza: Symbolic for Urban Renaissance 

The Dongdaemun Design Plaza is an example of what can be designed using Dassault Systèmes’ software, as it was conceived and designed by Zaha Hadid Architects using CATIA—one of Dassault Systèmes’ solutions. The Dongdaemun Design Plaza, abbreviated as DDP, is a major urban landmark in Seoul with a neofuturistic design characterized by its powerful curving forms. The building is the centerpiece of South Korea's design, art and fashion hub and a popular destination for both local residents and tourists.

About Yiyun Kang 

Dr Yiyun Kang received her BFA from Seoul National University, MFA from UCLA’s Design & Media Arts, and PhD from Royal College of Art (RCA). Kang is currently a visiting lecturer at the RCA and a fellow of Royal Society of Arts (FRSA). She held exhibitions at numerous art institutions including the Seoul Museum of Art, Victoria and Albert Museum, and participated in international events such as Venice Architecture Biennale (Venice, Italy) and Shenzhen New Media Art Festival. 

Sources: Press materials received from the company and additional information gleaned from the company’s website.

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