Matterport and PTC Open up Ability to Create AR Experiences for Large Spaces

Customers can now enrich digital twins captured with the Matterport platform with interactive AR experiences called Area Targets.

Customers can now enrich digital twins captured with the Matterport platform with interactive AR experiences called Area Targets.

This new functionality from PTC, combined with Matterport’s dimensionally accurate spatial data, enables customers to drop into an exact location of an immersive 3D environment and access experiences. Image courtesy of PTC and Matterport.


Matterport, a spatial data company driving the digital transformation of the built world, which has entered into a definitive agreement for a business combination with Gores Holdings VI announces its platform integration with the PTC Vuforia Engine and Vuforia Studio augmented reality (AR) software offerings available within the Vuforia Enterprise Augmented Reality Suite.

Customers can now enrich digital twins captured with the Matterport platform with interactive AR experiences called Area Targets. This new functionality from PTC, combined with Matterport’s dimensionally accurate spatial data, enables customers to drop into an exact location of an immersive 3D environment and access experiences such as wayfinding, virtual training, real-time information retrieval and more.

Offices, stores, factory floors, apartments and museums are ideal spaces for Area Targets. Companies in a wide range of industries can realize a wide range of benefits using AR visualizations within 3D digital twins, from the creation of engaging customer experiences to the increase of operational efficiencies and workforce productivity.

“PTC is excited to offer a joint solution with Matterport that gives customers a highly visual and interactive way to deliver digital content onto the environments captured by the Matterport platform,” says Michael Campbell, executive vice president and general manager, Augmented Reality Products, PTC. “Applications using Area Targets can leverage real-time navigation and viewing of in-context IoT data available on-demand on the factory floor. This enables customers to increase workforce efficiency and improve training times.”

Hundreds of thousands of subscribers around the world have brought more than 5 million spaces online to date with the Matterport platform to access, manage and use them more effectively. The company has extended its market reach from real estate to include architecture, engineering and construction; retail; insurance and restoration; travel and hospitality; and facilities management.

“Partnering with PTC has resulted in a game-changing offering that will fuel innovation across many industries,” says Japjit Tulsi, chief technology officer of Matterport. “It’s exciting to see how developers are using Matterport, the Vuforia Engine, and Area Targets to create highly engaging 3D experiences that generate meaningful ROI for customers.”

Sources: Press materials received from the company and additional information gleaned from the company’s website.

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