March 6, 2020
NexTech AR Solutions announces early access for 100 brands and businesses of its 3D/augmented reality capture app previously called CaptureAR, now rebranded as “ARitize360.” The app will employ the freemium business model, whereby a user gets a free 3D scan.
However, a user will be billed for additional scan “packs” as well as be charged a monthly subscription fee for hosting the 3D asset. Together the two could add substantial revenue to the company's bottom line. The app will also act as a lead generation tool and will be a boost to the company's existing AR e-commerce solutions as well as its recently launched, 3D/AR advertising platform.
“ARitize360 is a pivotal new technology which, when launched, will greatly accelerate the augmented reality global marketplace,” says Evan Gappelberg, CEO of NexTech. “With our ARitize360 app we are putting the power to create photorealistic 3D/AR models into the hands of millions of smartphone users worldwide.
“We imagine a world where millions of 3D models are created using our app and then seamlessly uploaded onto our ARitize e-commerce platform where we charge $40 permonth per product for hosting. What used to take an experienced 3D modeler days of work can now be created in a matter of minutes, with the same resolution and image fidelity as if the 3D model was designed from scratch. It’s really a game changer!,” he adds.
“Right now we are offering early access to 100 brands and businesses to demo our pivotal new technology and provide valuable feedback. Shortly after the early-access period is over ARitize360 will go live in the app store,” Gappelberg continues. “Aritize360 will make creating 3D objects easy, anyone will be able to do it natively within our app, no special training or skills required making ARitize360 a major break-through for both the industry and NexTech.”
ARitize360, when live, is designed to simplify the 3D AR creation by capturing 3D AR products with a cellphone’s video. Previously, capturing or creating 3D AR objects has been a time-consuming and expensive process costing $250-$2500 for each 3D product, which has held AR back from mass adoption. NexTech’s ARitize360 app removes these barriers by reducing the skill needed, and the time and cost to just $99 or less enabling the mass adoption of AR, setting the stage for the rapid growth of the augmented reality business in 2020.
Sources: Press materials received from the company and additional information gleaned from the company’s website.
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