PTC Partnering with Magic Leap

Goal is to further expand augmented reality in the enterprise.

Goal is to further expand augmented reality in the enterprise.

Image courtesy of PTC.


PTC announced a strategic alliance with Magic Leap that will allow enterprise and industrial customers to combine the augmented reality (AR) capabilities of its Vuforia Engine solution with the powerful Magic Leap 1 wearable headset.

Vuforia Engine provides users with advanced computer vision and cross-platform reach, and supports a broad range of devices on the market. PTC is offering Vuforia Engine to Magic Leap 1 customers, who will have access to the latest AR innovations of Vuforia Engine, including its differentiated artificial intelligence (AI)-based Model Target technology. The combination of this software with Magic Leap’s hardware and spatial computing technology will offer customers a solution for the enterprise.

“Industry leaders today need to have the flexibility to select the best hardware and software to fit their needs,” says Michael Campbell, EVP and GM, augmented reality products, PTC. “This collaboration enables our many industrial customers to pair our powerful AR software with equally powerful hardware.”

“We’re excited to announce our collaboration with PTC,” says Omar Khan, chief product officer, Magic Leap. “The opportunity for AR across the enterprise is enormous, and we want all businesses to be able to leverage industry-leading technology that can enhance productivity throughout the digital workplace.”

To learn more about Vuforia Engine offerings that will be available on Magic Leap 1, click here.

Sources: Press materials received from the company and additional information gleaned from the company’s website.

More PTC Coverage

PTC Buys CloudMilling CAM Solution
The acquisition will bring CAM functionality to PTC's software-as-a-service Onshape product development platform, according to PTC.
PTC buys Computer-Aided Machining Company
Cloud CAD Onshape's parent company PTC acquires CloudMilling, gets ready to add CAM tools to Onshape
Analytics: The Next Piece of the Digitalization Puzzle
Data collection is not enough; companies must have the right framework and tools in place to gain insights and improve operations.
ITC Infotech and PTC Expand Alliance via Acquisition
ITC has purchased much of PTC's PLM business.
PTC Gears Up to Help CUPRA Build Electric Racecar
The CUPRA Racing Team, who also use PTC’s PLM Windchill solution as its main information management system, has used Creo software.
PTC Company Profile

Share This Article

Subscribe to our FREE magazine, FREE email newsletters or both!

Join over 90,000 engineering professionals who get fresh engineering news as soon as it is published.


About the Author

DE Editors's avatar
DE Editors

DE’s editors contribute news and new product announcements to Digital Engineering.
Press releases may be sent to them via [email protected].

Follow DE
#23476