Session 4: Diffusion of Innovation Applied to Modeling & Simulation.
The use of modeling and simulation in many places may be quite shallow, limited to a small number of highly capable and motivated individuals. It has not become mainstream outside of automotive, aerospace and a few other industries.
This is classic case of an innovation being embraced by early adopters, but not by the so-called "early majority" and "late majority"—the vast majority of the potential users.
- Ever wonder why others are not readily using the simulation approaches that you have developed?
- Democratization of simulation has been discussed for years? Where are we?
- Why do some people adopt new technologies faster than others? How do we influence this in the workplace?
- What can we learn from social science research in term of how and why people "opt-in" or "opt-out" to new ways of working.
Tune in to learn how to deploy the classic “Diffusion of Innovation” approaches to enable more people to participate.
Moderator: Kenneth WongSenior Editor
Speaker/Presenter: Mark A. MeiliDirector of Modeling and Simulation
The Procter & Gamble Company in Cincinnati, Ohio
Mark A. Meili is Director of Modeling and Simulation for The Procter & Gamble Company in Cincinnati, Ohio. He has held a variety of technical and management positions in both R&D and Product Supply Engineering. His current role spans both organizations and technical work processes from research to commercialization to supply chain operation. Mark has been both a practitioner and champion of first principles understanding to reduce risk and enable robust technical decision making throughout his 32-year professional career. Mark received Bachelor of Science degrees from Kansas State University, one in Mechanical Engineering and one in Grain Science.
Burlington, Massachusetts, 01803