Steve Hoover Named CEO at Impossible Objects

Former Xerox chief technical officer and PARC CEO, Steve Hoover, brings decades of experience to Chicago-based start-up.

Former Xerox chief technical officer and PARC CEO, Steve Hoover, brings decades of experience to Chicago-based start-up.

Steve Hoover, Impossible Objects CEO. Image courtesy of Impossible Objects.

Impossible Objects, composite-based additive manufacturing (CBAM) solutions, names Steve Hoover as Chief Executive Officer. Hoover, the former Chief Technology Officer at Xerox, is an accomplished engineering and corporate development leader that aims to reimagine the future of 3D printing with Impossible Objects' breakthrough technology.

“Steve's experience in printing and deep understanding of technology is a perfect fit to commercialize our revolutionary 3D printing process,” says Robert Swartz, founder and chairman of the Board at Impossible Objects. “Steve has great experience in bringing new products to market and solving the hard problems of scaling a business.”

Hoover joins Impossible Objects after a storied career at Xerox. He continues to serve as the vice-chair on the Consumer Reports board of directors, and Advisory Councils for two of the nation's engineering colleges—Rochester Institute of Technology and Carnegie Mellon University, his alma mater. Throughout his professional endeavors, Hoover has been responsible for multiple new products, including leading technology strategy and innovations for new technologies. Through his efforts, he enabled Xerox to penetrate new markets, and was a catalyst for creating multiple businesses and technologies from PARC, a Xerox company, into startups and other multinational companies.

“I'm thrilled to join Impossible Objects,” says Hoover. “I am continuously impressed with the technology, material possibilities and most importantly, the people. I have been involved in a variety of 3DP projects over the past decades and Impossible Object's groundbreaking technology solves critical problems in both manufacturing speed and part properties that enable the future of 3D printing.”

Impossible Objects' CBAM system prints various composite materials that enable engineers to design stronger, lighter and more durable parts for a range of applications in the aerospace, defense, electronics manufacturing and transportation industries. Notably, the Carbon Fiber (CF) PEEK 3D printed material with CBAM achieves mechanical properties and is a suitable alternative for aluminum prototyping, tooling, spares and repairs.

Sources: Press materials received from the company and additional information gleaned from the company’s website.

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