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Haas Automation Partners with Scuderia Ferrari

The collaboration will allow the CNC machine company to highlight services, products globally.

Computer numerically controlled (CNC) machine tool builder Haas Automation has partnered with Scuderia Ferrari to sponsor the racing team for the 2015 season. The American company is now an official supplier, according to a company press release.

This partnership allows Haas to become engaged in Formula One racing and to promote its services and products globally. It also strengthens Ferrari’s connection with the U.S. market, the company states.

“Haas Automation is a premium brand, and there’s no better way to drive that point home than to connect it with Scuderia Ferrari on motor racing’s biggest stage,” said Gene Haas, founder of Haas Automation. “Scuderia Ferrari is F1’s most prestigious and decorated team with a large, loyal and passionate fan base. Exposing Scuderia Ferrari fans and Ferrari customers to the quality of Haas Automation CNC machine tools is an important first step to expanding our global reach.”

For more information, visit Haas Automation.

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Jess Lulka's avatar
Jess Lulka

Jess Lulka is a former associate editor for Digital Engineering. Contact her via [email protected].

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