Velo3D CEO Benny Buller on Going Public

Metal Additive System Maker joins other 3D printer makers going public

Metal Additive System Maker joins other 3D printer makers going public

Benny Buller, CEO and Founder, Velo3D

In September, Velo3D, described as an end-to-end additive manufacturing (AM) solutions provider, went public, joining the NYSE under the ticker VLD. In doing so, the company follows the examples of other metal-focused AM system developers such as Desktop Metal and Markforged that have one public. 

Benny Buller, CEO and Founder of Velo3D, said, “Our strategy has been the same and will remain the same. We are focusing on high-value applications where we are the only reasonable manufacturing solution.”

Buller wants Velo3D to be the first machine a customer buys when it decides to use AM for production—not prototyping. “We are building a scalable supply chain ... a supply chain of contract manufacturers and we are creating demand for parts that only we can supply ... We will augment that by expanding globally as well as by adding products that will cement our lead in this industry.”

On AM's potentials, Buller remarked, “3D printing is a relatively high value-add technology at a relatively high cost, which makes it suitable for making high-value parts that are complex to manufacture in other ways.” But there's a conundrum for AM. “The parts that are the best candidates for 3D printing, are not really 3D printable. So 3D printing becomes a niche technology, a solution looking for a problem,” he added.

Buller doesn't think AM will replace traditional manufacturing methods. Instead, the combination of the two will open new doors. “CNC machining or subtractive manufacturing is an extremely powerful technology ... It is mature, extremely capable, and extremely prolific. So I think the big opportunity in AM is not so much to replace CNC as a digital manufacturing technology, but rather to replace many of the analog manufacturing technologies we're using today,” he said.

For more, listen to the podcast above.

For more on the relationship between AM and subtractive, also check the recent panel discussion “Hot Seat: Reconciling Additive and Subtractive.”

Intro and end music courtesy of Bensound.

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Kenneth Wong

Kenneth Wong is Digital Engineering’s resident blogger and senior editor. Email him at [email protected] or share your thoughts on this article at

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