DE · Topics · Resources · Test · Sponsored Content

The Quality Leader’s New Product Introduction Playbook

The market's visibility to early quality issues has never been greater and will continue to accelerate. The extensive awareness creates opportunities for the prepared enterprise, and substantial risks for those slow to react.

Thirty-seven percent of quality leaders say “lack of quality cul-ture” is the top roadblock to achieve quality objectives (n=1198). In fact, many quality leaders have long-recognized that instilling a culture of quality is critical to achieve quality objectives and desired outcomes.

Naturally, culture initiatives are common across the industrial and man-ufacturing sector, which emphasizes that corporations must evolve to a more proactive quality approach. One critical element to culture initia-tives is early and effective engagement in new product introduction (NPI). However, most of the market lacks early and effective engage-ment of quality processes, insights, and competencies within NPI, and quality teams struggle to justify deeper involvement.

However, several recent shifts in market dynamics have increased the focus on quality for many manufacturers, therefore providing quality with new influence to increase traction with NPI. This is true in business-to-business (B2B) and business-to-consumer (B2C) products and sales, although the reasons are different.

For instance, B2B customers are in-creasingly pairing risk-based supplier scorecards with enhanced data gathering and management, which guides them on future supplier con-tracts. The quality metric is a critical key performance indicator (KPI) in these scorecards, and therefore the quality organization is increasingly key to contract awards. Quality’s role in B2C also changed dramatically with the advent of internet marketplaces and social media. Consumer reviews and five-star ratings have created broad visibility to good quality as well as quality defects, directly influencing consumer purchasing behavior.

The market’s visibility to early quality issues has never been greater and will continue to accelerate. The extensive awareness creates opportuni-ties for the prepared enterprise, and substantial risks for those slow to react. Quality leaders should embrace these market changes and use them to fuel conversations with peers and top management about qual-ity’s role in the company’s sustainable top line and bottom line growth.

Fill out the information below to download the resource.

By downloading this content, I agree to receive the DE 24/7 Newswire, a twice weekly free email newsletter (you may choose to opt-out in the newsletter).

Latest News

Editor’s Pick: Increased Flexibility for Simulation-Driven Design
Enhancements and new features focus on increased flexibility for various simulation-driven design workflows.

Creaform Enhances its Suite of Automated Dimensional Quality Control Solutions
Company unveils a model of MetraSCAN-R BLACK software platform and a customizable layout of the CUBE-R turnkey 3D scanning CMM.

MakerBot Unveils Solution to Simplify the ABS 3D Printing Workflow
New MakerBot RapidRinse fast-dissolving support and ABS-R materials aim to make 3D printing industrial applications with ABS easier, company says.

Ansys Releases Metal Stamping Simulation Solution
Ansys Forming can streamline sheet metal forming processes.

All posts