Ansys, Snack Giant Mars Partner for Digital Transformation

Mars has a collaboration with Ansys that will see the multinational manufacturer adopt simulation software primed to reimagine advance the packaging innovation process at Mars through digital technology.

Mars, the maker of household brand names including M&M’S, Royal Canin and Snickers, plans to leverage a new simulation approach to perform virtual testing and prototyping on new packaging innovation, initially across its Snacking portfolio.

The multiphysics simulation technology minimizes the need for extensive physical testing during the packaging development process and provides in-depth insights into various aspects of the complex production phases, including wrapping, drop tests and failure scenarios.

The implementation of simulation software is set to facilitate a more nimble, digital-first development environment at Mars, spanning from design to manufacturing, making the process easier and more efficient for its team of R&D experts, according to Ansys.

Researchers at Mars have reported reductions in development time of up to 40% through computer modeling and in the quantity of plastic purchased by Mars for testing by approximately 246 tons.

The food and pet care provider has said that it is working to redesign more than 12,000 packaging types across its portfolio to fit with the recycling infrastructure that either exists today or is likely to exist in the future.

“In the world we want tomorrow, no packaging becomes waste,” says Qing Qi, VP R&D global innovation, Mars Snacking. “This vision is at the heart of our multi-billion dollar Sustainable in a Generation plan and will only become a reality by taking unconstrained strides, leveraging breakthrough science, innovative thinking and partnerships to push the boundaries of what’s possible.”

“We continue to see the impact and potential of simulation and digital engineering in progressing sustainability initiatives throughout the world,” says Walt Hearn, senior vice president of worldwide sales and customer excellence at Ansys. “Mars has successfully implemented the pervasive insights of Ansys simulation to optimize its design and packaging processes. Mars’ more sustainable approach to development sets a terrific example for other manufacturers to adopt new solutions that move us all toward a cleaner planet.”

Sources: Press materials received from the company and additional information gleaned from the company’s website.