Cosmetic Packaging Gets 3D Printed Upgrade

Stratasys Ltd. has announced its collaboration with Baralan, provider of primary packaging for the cosmetics industry, to expand possibilities in cosmetic packaging through Stratasys’ PolyJet technology. Baralan is using Stratasys’ 3D printing specifically to produce end-use parts on glass and plastic containers, offering high-end brands customized, fully decorated packaging that supports personalization and low-volume production runs.

Baralan’s use of PolyJet technology enables multi-color, multi-effect designs directly on bottles and containers, overcoming traditional manufacturing constraints and giving cosmetic brands the flexibility to create eye-catching, brand-specific packaging, Stratasys says. 

“Product customization is fundamental for the brand image,” says Maurizio Ficcadenti, global research & develoopment manager at Baralan. “With Stratasys’ solution, we can now offer unique and highly recognizable packaging without the need for costly investments in equipment. This approach aligns with our sustainability goals, and it allows us to meet the growing demand for eco-friendly yet distinctive packaging options in the cosmetics industry.”

“The collaboration with Baralan demonstrates how our technology is driving innovation in the cosmetics sector by enabling high-quality, end-use packaging with faster design iterations,” says Zehavit Reisin, senior vice president, Consumer Solutions Global Sales and Materials Business at Stratasys. “Using our full-color, multi-material with the capabilities of replicating textures, translucency and supporting different properties on different substrates, brands can achieve greater creative freedom and sustainability in their packaging solutions.”

Sources: Press materials received from the company and additional information gleaned from the company’s website.