Generative Parametrics Launches UK Research and Innovation Partnership

Advanced design engineering company, Generative Parametrics, is celebrating its 10th anniversary by launching a new partnership with the University of Bath. The Wiltshire-based company and university will collaborate on software development, enabling the company to branch into new areas.

The project is a "Knowledge Transfer Partnership," supported by UK Research and Innovation as part of the government’s industrial strategy. “I’m excited to see what we’ll achieve together,” says Alex Groffman, founder of Generative Parametrics. “University of Bath is renowned internationally for its engineering expertise, rigorous research and ground-breaking ideas.”

To mark the occasion, the company is also launching a video series. In each, Groffman provides insights on design engineering, manufacturing technologies and industry developments. “Working with many different sectors gives us a unique perspective on important industry topics, such as additive manufacturing,” he says. 

Since launching, Generative Parametrics has grown into a team of advanced design specialists for global sectors including automotive, oil and gas, and telecommunications. Groffman and the team also worked with artist, Giles Rayner, on design engineering the Arches of Oman: a 12-metre high water sculpture in the country’s capital, Muscat.

Generative Parametrics has carved its niche through automated "DNA Modelling" methodologies. DNA Modelling enables designers to create and update limitless variations of designs . 

Sources: Press materials received from the company and additional information gleaned from the company’s website.