Jon Peddie Research reports the direct shipments and vendors' share growth for the global PC-based graphics processor unit (GPU) market. In the fourth quarter of 2025, it reached 756 million units, whereas PC CPU shipments increased to 66.8 million units.
Overall, GPUs will have a compound annual growth rate of 2.4% to 2029 and reach an installed base of 2,867 million units at the end of the forecast period. Over the next 5 years, the penetration of discrete GPUs (dGPU) in the PC will be 25%.
Year-to-year total GPU shipments, including all platforms and all types of GPUs, decreased -3.3%, desktop graphics increased by 1.1%, and notebooks decreased by -5.2%.
As indicated in the following chart, AMD's overall GPU market share increased 2.6% from last quarter, Intel's market share decreased -1.2%, and NVIDIA's market share decreased -1.4%.
Overall, CPU unit shipments increased 2.7% from last quarter; AMD’s increased 11%, and Intel’s decreased -1.1%.
The third quarter is traditionally flat to up from the previous quarter. This quarter's GPU shipments were down from the 10-year average of 4.7%.
JPR’s Market Watch is available exclusively in electronic (PDF) format, with a single issue priced at $3,000. This report includes an Excel workbook containing the data used to create the charts, the charts, and additional information. The annual JPR’s Market Watch subscription costs $6,000 and provides four quarterly issues. Full subscribers to JPR services receive TechWatch.
Click here to view the table of contents, learn more about this significant report, or download it now. For additional information, call (415) 435-9368 or visit the Jon Peddie Research website at www.jonpeddie.com.
Sources: Press materials received from the company and additional information gleaned from the company’s website.

Jon Peddie Research (JPR) is a technically oriented computer graphics marketing and management-consulting firm based in Tiburon, CA. We provide specialized services to senior and middle management in computer companies and companies that are major…
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