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Tech Soft 3D Names New CEO

New CEO succeeds founder Ron Fritz, who will transition to executive chairman.

Tech Soft 3D Names New CEO
Source: Tech Soft 3D
Robbie Payne brings over two decades of leadership in scaling SaaS and industrial technology businesses. Image courtesy: Tech Soft 3D

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By DE Editors  

November 7, 2025

Tech Soft 3D named Robbie Payne new chief executive officer, effective November 3. Payne succeeds founder Ron Fritz, who will transition to executive chairman where he will help guide future company direction and leverage his industry relationships to enhance Tech Soft 3D's growth and acquisition strategy, the company reports.

"The combination of technical expertise, strategic insight, and customer-first leadership makes Robbie the ideal person to lead Tech Soft 3D into its next phase of growth," Fritz says. "He shares our core values and our commitment to empowering developers and partners worldwide."

Payne, previously an executive-in-residence at Battery Ventures, brings over two decades of leadership in scaling SaaS and industrial technology businesses. Before joining Tech Soft 3D, he served as CEO of Battery-backed manufacturing software provider CAMBRIO and kitchen automation company QSR Automations. 

“I am honored to be joining Tech Soft 3D and such a talented group of people,” says Payne. “This is a company built on innovation with a rich history of delivering high value to our partners. Ron and the team have built something truly visionary, and I will ensure our ambitious vision and culture of partner priority will remain core to our future."

Sources: Press materials received from the company and additional information gleaned from the company’s website.

 

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