Dell Launches New Precision, Latitude Products

AI-based optimization technology improves productivity.

AI-based optimization technology improves productivity.

The new Dell Precision 5000 line has been redesigned and includes the latest processors. Image courtesy of Dell.


Dell Technologies announced major upgrades to its Latitude, Precision and OptiPlex computer families. 

Dell Optimizer, an automated Artificial Intelligence (AI)-based optimization technology, is now available across Latitude, Precision and OptiPlex devices. According to the company, the built-in software learns how each person works and adapts to their behavior to help them focus on the tasks that matter most. It works behind the scenes to improve overall application performance; enable faster log-in and secure lock outs; eliminate echoes and reduce background noise on conference calls; and extend battery run time.

“The PC plays a central role in how we reimagine the way we work, even anticipating what we need to be more productive,” said Darrel Ward, senior vice president, Client Product Group, Dell Technologies. “From the moment you log on to your last video conference of the day, you need a PC that adapts to the way you work. That’s why we are driving innovations that offer more intelligence, longer battery life, powerful speakerphones, compact designs and 5G support —all while moving our sustainability goals forward.”

“It’s critical to offer the right balance of portability with the right set of productivity features. Professionals want to turn on their device and know they have everything they need to accomplish their work, in one device,” said Maribel Lopez, founder and principal analyst, Lopez Research. “People want bigger screens in smaller footprints, solid speakers for excellent call quality, the ability to switch from Wi-Fi to 5G on the fly, and built-in AI capabilities that optimize performance and eliminate background noise — ultimately helping them work smarter and faster from any location.”

Precision Mobile Workstations Offer More Power, Smaller Designs

Dell has reengineered its industry-leading Precision workstation portfolio, designed to handle demanding workloads like intensive graphics processing, data analysis and CAD modeling. With smaller footprints, sleek designs, and thermal innovations, the new Precision mobile workstations deliver increased performance and ISV certifications with professional graphics from NVIDIA and the latest 10th Gen Intel Core vPro and Xeon processors.

Designed for creators and professionals, the Dell Precision 5550 and 5750 are the world’s smallest and thinnest 15-inch and 17-inch mobile workstations, according to the company. Engineers can see and do more with the 16:10, 4-sided InfinityEdge (up to HDR 400) display. The all-new Precision 5750 is also VR/AR and AI-Ready to handle fast rendering, detailed visualizations and complex simulations.

The new ultra-premium Latitude 9000 series and completely redesigned 7000 series feature machined and brushed aluminum designs; long battery life; an array of ports; and expansive, four-sided narrow border displays to see and do more. Available with 10th Gen Intel vPro processors and Intel Wi-Fi 6 (Gig+) for nearly three times faster speeds, the Latitude devices offer businesses power, performance and global connectivity, the company says.

The Latitude 9510 starts at 3.1 pounds, and offers built-in 5G-ready design, up to 34 hours of battery life, and an enhanced conferencing experience with powerful built-in speakerphones and microphones. It offers the power and performance teams need to be productive anywhere as the first Project Athena-verified commercial PC with 10th Gen Intel vPro processors, the company says.

The Latitude 7410 and 7310 are 14-inch and 13-inch premium business laptops. Also configurable as a 2-in-1, the Latitude 7410 features Dell’s first 4K, low blue light panel on a business PC for better readability and to help enhance eye comfort.Compact desktops featuring smart designs.

For industries like healthcare and education that rely on the dependability of desktop devices, Dell launched redesigned OptiPlex towers and expanded all-in-ones with flexible configurations in space-saving designs.

The Latitude 9510 is available now starting at $1,899. The Latitude 7410 and 7310 are available now, starting at $1,499.

The Dell Precision 5550 is available now starting at $1,999. The Dell Precision 5750 is available in early June starting at $2,399.

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