End User Needs and Case Studies at IDTechEx's Printed Electronics Europe

By DE Editors

The annual IDTechEx Printed Electronics Europe event in Dusseldorf, Germany will open April 5. End users will discuss their needs and experiences with printed electronics, providing that vital "reality check" for those involved in the industry or wishing to explore their opportunities in this sector.

The commercialization of printed electronics could have a major impact on many business activities.

Opening the keynote presentations will be Mars, the 100-year-old confectionary company. Mars, with annual sales of $30 billion, will cover how it sees printed electronics increasing its sales by making retail displays more appealing.

Metro AG, Germany's largest retailer and Europe's second largest retailer, will discuss "Next Level Retailing" enabled by printed electronics and allied technologies.

Consumer electronics company Nokia has been progressing printed electronics at its research centers in Finland and in the UK. Its work ranges widely from assessing new energy harvesters to display technologies, and in this presentation it will discuss progress with stretchable electronics for mobile applications.

JC Decaux, the $3 billion large area signage company, will discuss needs from printed electronics to enable digital advertising displays, and the US Army will explain its requirements.

IDTechEx is also hosting the "End User Printed Electronics Forum" for companies that have an interest in understanding how printed electronics can be used in their businesses. It assumes no or limited knowledge of the technology. Speakers will feature many case studies of printed electronics in action. It will highlight new emerging products and how potential users can proceed in assessing printed electronics for products. In addition, the session will feature a panel of end-users.

The expo will also host Demonstration Street, a collection of printed electronics products and samples in one place. All attendees will also receive a sample of a working printed sensor.

For more information, visit the IDTechEx Printed Electronics Europe site.

Sources: Press materials received from the company and additional information gleaned from the company's website.