Mueller Streamline Deploys CDS Marketing Solution

By DE Editors

Plumbing and HVAC parts supplier Mueller Streamline has selected Catalog Data Solutions (CDS) online marketing software as a service (Saas) solution for its online catalog and CAD operations.

Headquartered in Memphis, Tenn., Mueller Streamline Co. sells multiple brands of residential and commercial flow control products such as tube, pipe, valves, fittings, faucets and plumbing specialties.

We realized that the Internet has changed the industrial sourcing process, potential customers and consumers nowadays often research and select products online before talking to any supplier. Therefore it is important that our products can be found online as well as be easy and quick to select. In addition we can adapt our marketing process to save designers time and get our products designed-in by offering downloadable CAD models of our products, said Roscoe Bufkin, Director of Marketing for Mueller Industries, Inc. We evaluated several vendors and chose the CDS Catalog and CDS ModelServer SaaS solution because it is designed specifically for industrial suppliers, well proven in the market, right up-to-date technically and CDS was highly responsive to work with. This new solution is currently being configured for our products and integrated into our web strategies.

For more information, visit CDS.

Sources: Press materials received from the company and additional information gleaned from the company's website.