New DE-STA-CO Configurator by CADENAS PARTsolutions

DE-STA-CO has launched an all-new online product configurator, providing an improved online experience via an embedded design created by CADENAS PARTsolutions.

DE-STA-CO provides workholding and positioning solutions, and its clamping, gripping, transferring, indexing and robotic tooling products are used in a wide range of industries, including aerospace, automotive/transportation, food processing/packaging and life sciences (nuclear and pharma).

"We're constantly working to make it easier for customers to do business with DE-STA-CO," said Jennifer Grahn, global website and e-business manager. "Our goal is to streamline the process for visitors to our website, making it easier and faster for them to access the 3D parts they need."

DE-STA-CO had previously offered static, non-configurable CAD models online as well as configurable 3D parts through an external portal.

"We set out to increase our volume of CAD downloads because we know each download is a step closer to a physical sale. We took a look at our offering and saw the best solution was to embed the configurator directly on the product pages within our website," Grahn said. "This streamlined design gives the customer a great interface, making it easier to quickly access the data they need. As an added benefit, the embedded design allows us to control more of the marketing messaging and support information surrounding the product."

DE-STA-CO currently offers more than 1,200 unique products via their online product configurator, each with tailored product data sheets, CAD download information, customer support and online quote request forms.

For more information, visit DE-STA-CO and CADENAS PARTsolutions.

Sources: Press materials received from the company and additional information gleaned from the company's website.