Red Bull Picks Aras Innovator PLM Platform

Aras reports that Red Bull has selected Aras Innovator for its product lifecycle management (PLM) solution. Aras’ software-as-a-service-based application platform will be integrated into Red Bull’s existing SAP S4/HANA and enterprise application infrastructure.

In addition to managing the company’s recipe management, it will provide support for compliance concerns and ensure a connection with the Austrian company’s global partner network. Red Bull is active in 175 countries and sells more than 11.5 billion cans of its energy drink each year.

As a global company, Red Bull says it is critical for its company to have a solution in place that ensures all parties have access to the most accurate and up-to-date product data that adheres to the regulatory compliance standards of the food and beverage industry.

“Transparency and security throughout the entire supply chain is crucial for us as a global beverage manufacturer. Aras Innovator provides a unified environment that allows all users of product information to collaborate around a single set of processes and data,” Red Bull said in a statement.

Aras Innovator will enable Red Bull to configure its PLM solution to meet their needs as well as adapt it to respond to new requirements. 

In addition to the technical requirements, Red Bull valued Aras’ global positioning and strong presence in the DACH region. It was important for them to have knowledgeable local contacts and have access to a strong network of different implementation partners, according to Red Bull.

“We considered many factors in evaluating PLM solutions. In terms of culture, Red Bull and Aras simply fit together. This, in addition to their international reach and expertise, gave us the confidence that they would be the best technology partner for us,” Red Bull added in a statement.

“Red Bull is much more than just an energy drink—it is a company that has a deep-rooted passion for its brand and a unique drive to inspire people and ideas," says Roque Martin, CEO, Aras. "As a company with a vision to transform the way the world makes products, we wholeheartedly understand this and look forward to giving this partnership wings with innovative, enterprise-class solutions.”

Sources: Press materials received from the company and additional information gleaned from the company’s website.