DE · CAASE 2019 · Business

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Session 4: Diffusion of Innovation Applied to Modeling & Simulation.

The use of modeling and simulation in many places may be quite shallow, limited to a small number of highly capable and motivated individuals. It has not become mainstream outside of automotive, aerospace and a few other industries.

This is classic case of an innovation being embraced by early adopters, but not by the so-called "early majority" and "late majority"—the vast majority of the potential users.

  • Ever wonder why others are not readily using the simulation approaches that you have developed?
  • Democratization of simulation has been discussed for years? Where are we?
  • Why do some people adopt new technologies faster than others? How do we influence this in the workplace?
  • What can we learn from social science research in term of how and why people "opt-in" or "opt-out" to new ways of working.

Tune in to learn how to deploy the classic “Diffusion of Innovation” approaches to enable more people to participate.

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Moderator: Kenneth Wong

Senior Editor
Digital Engineering

Speaker/Presenter: Mark A. Meili

Director of Modeling and Simulation
The Procter & Gamble Company in Cincinnati, Ohio

About Mark

Mark A. Meili is Director of Modeling and Simulation for The Procter & Gamble Company in Cincinnati, Ohio. He has held a variety of technical and management positions in both R&D and Product Supply Engineering. His current role spans both organizations and technical work processes from research to commercialization to supply chain operation.  Mark has been both a practitioner and champion of first principles understanding to reduce risk and enable robust technical decision making throughout his 32-year professional career. Mark received Bachelor of Science degrees from Kansas State University, one in Mechanical Engineering and one in Grain Science.

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