Autodesk, Kraft Group Team Up to Benefit New England Patriots

Autodesk, Inc. launched a multi-year partnership with the Kraft Group in which Autodesk will be the official design and make platform for the New England Patriots.

As part of this partnership, the Patriots and the Kraft Group will implement Autodesk Construction Cloud to streamline and execute long-term infrastructure projects. Such projects may include facility upgrades, large-scale real estate developments, and hosting capacity crowd events.

The Autodesk Design and Make Platform 

“We’re excited to bring Autodesk’s capabilities into our world, not only to enhance our facilities and operational efficiency, but also to elevate the way we approach innovation throughout the Kraft Group,” says Ted Fire, vice president of Construction for the Kraft Group. “This is more than a sponsorship, it’s a working partnership that helps us build smarter and prepare for the future.”

The partnership also reflects Autodesk’s lcommitment to Boston, where it operates one of its Technology Centers in the Seaport District. The Autodesk Technology Center in Boston serves as a hub for fabrication, innovation, and research, supporting startups, students, and professionals building Design and Make innovations.

“With Autodesk as their Design and Make Platform, the Kraft Group is creating the digital foundation that not only streamlines construction today, but also strengthens the performance and value of their facilities for years to come,” says Sidharth Haksar, vice president, head of Construction Strategy and Partnerships at Autodesk.

Additionally, as the Autodesk Design and Make Platform, Autodesk will be seen across the Patriots media, facilities and fan experience initiatives, with use of co-branded Patriots marks for marketing, promotions, and creative integrations. The partnership will be showcased with TV visible LED corner end zone signage at all Patriots home games at Gillette Stadium driving visibility for the partnership during live broadcasts.

In addition, Autodesk will be featured in content shared across Patriots social and digital channels, designed to drive Autodesk brand awareness.

This partnership was led by Boston-based Athlete-Driven Worldwide, who led negotiations and created the multi-year collaboration in partnership with the New England Patriots.

Sources: Press materials received from the company and additional information gleaned from the company’s website.