Dassault Systèmes Launches Awareness Campaign

Dassault Systèmes has unveiled its new awareness campaign to showcase how virtual worlds are reshaping manufacturing industries.

The heart of the campaign is a giant 3D, LED, curved COEX screen in Seoul, Korea's Gangnam district will illustrate how virtual twins powered by artificial intelligence transform the creation of an iconic manufactured good:  the car.  From now until November 28, 2025, the experience will immerse millions of passersby in a five-part journey that follows the entire car creation process through the lens of the advanced technologies and systems streamlining industrial processes.  

The 30-second film, shown every 30 minutes, demonstrates the value of AI and virtual worlds at every step—from ideation to usage—starting with the use of generative design to create a car virtually, and simulation to test it and refine the design process.  Next, robotic arms, production machines, humans and sense computing combine in a virtual space to advance a dynamic manufacturing and assembly process. The assembled car is shown driving autonomously through a city, with data collection for continuous improvement at the forefront.

Throughout the month, supporting activities in Korea, China and France will consist of a social media push, paid media opportunities, partnerships with technology influencers, and video interviews with Dassault Systèmes’ manufacturing experts.

Sources: Press materials received from the company and additional information gleaned from the company’s website.