HP to Collaborate With L’Oréal; Grows Global Partner Ecosystem

At Formnext, HP Inc. is showcasing new customers, expanded partner programs and ecosystem, and new production applications developed with its Multi Jet Fusion and Metal Jet 3D printing platforms. HP is collaborating with L’Oréal, a global cosmetics company, to scale industrial additive manufacturing and explore new cosmetics packaging and applications. To meet demand for more agile 3D production and mass personalization across industries, HP is also expanding its Digital Manufacturing Network (DMN) of parts providers.

“3D printing is unlocking new levels of personalization, business resiliency, sustainability and market disruption,” says Didier Deltort, president of Personalization & 3D Printing, HP Inc. 

L’Oréal and HP Collaborate to Make Over Cosmetics Industry

HP is collaborating with L’Oréal to increase production flexibility and to create new packaging and customer experiences. L’Oréal turned to HP Multi Jet Fusion to respond to shifts in its manufacturing processes and production lines. The companies worked together to quickly design and scale up large volumes of adjustable ‘pucks’ enabling L’Oreal to convey, fill products and label them with better agility.

Image courtesy of L’Oréal and HP.

Being able to customize pucks has given L’Oréal added agility to respond to changes in consumer purchasing behaviors. L’Oréal plans to use HP’s Digital Manufacturing Network to scale pucks across its global supply chain, and meet sustainability goals by producing parts as needed.

At Formnext, L’Oréal and HP are showing examples of custom pucks, and textures for luxury cosmetics enabled with HP’s 3D printing solutions. The companies are exploring design and production of applications that use advanced capabilities of HP’s Multi Jet Fusion platform. Design of textures and lattice packaging is a result of the joint collaboration between L’Oréal, HP and the Alternative and Atomic Energies Commission, le Commissariat à l’énergie atomique et aux énergies altertatives announced last year.

“Customer-centric innovation and sustainable products are at the center of all we do,” says Anne Debauge, Director of Digital Transformation, Packaging & Development, L’Oréal. “We share HP's vision to overcome our current limits through new technologies. 3D printing gives us this entrepreneurial freedom to offer new customer experiences.”

“Across large industries and new verticals such as cosmetics, our customers want to be more agile and address the growing demand for personalized products,” says Guayente Sanmartin, Global Head of HP’s Multi Jet Fusion business. “With more than 100 million parts produced and growing, we are proud of Multi Jet Fusion’s impact during these volatile times. Our work with L’Oréal is a bright example of the unlimited possibilities enabled by 3D printing.”

Path to Production

HP is expanding its global Digital Manufacturing Network with new certified parts providers, ensuring high standards for reliability as demand grows for Multi Jet Fusion production. The network now includes Manufacturing Partners and Multi Jet Fusion Production Professionals leveraging HP 3D printing solutions to design, produce and deliver parts at scale. More than 30 new Multi Jet Fusion Production Professionals are delivering qualified local production services. To learn more about HP Digital Manufacturing Network partnership opportunities click here. 

HP Digital Manufacturing Network partners and parts providers such as Forecast 3D, Jawstec, Weerg and ZiggZagg, are using HP’s portfolio of additive manufacturing offerings including 3D Factory Services, software solutions including HP 3D API and HP 3D Center, and hardware solutions such as HP Automatic Unpacking Station. ZiggZagg is the latest partner to use HP’s 3D-as-a-Service (3DaaS) business model to quickly scale.

Disrupting Metals Manufacturing With HP Metal Jet

HP will also be showcasing momentum around its Metal Jet platform at Formnext, including new parts and progress with partners like GKN and Volkswagen. Volkswagen is integrating HP Metal Jet produced final parts for the A pillar of the T-Roc Cabriolet. As HP continues to validate production applications with partners and customers it is moving toward broader commercial Metal Jet availability in 2022.

“Our early Metal Jet partners and customers such as GKN, Parmatech, Volkswagen, Cobra Golf and others, are successfully demonstrating our metals mass production advantage,” says Ramon Pastor, Global Head of HP’s 3D metals business. “As we continue to advance our technology, materials, and capabilities, we remain on track to launch in 2022.”

Sources: Press materials received from the company and additional information gleaned from the company’s website.