Smart Design Helps HP Deliver Portable Photo Printers

By DE Editors

Smart Design (San Francisco, CA), a consumer product design firm, has achieved 'First of Category' success with Hewlett Packard (HP). Smart Design's development of the HP Photosmart personal printers set the benchmark for the “first truly portable photo printers” on the market, says the release. Hewlett Packard not only entered into a new market but, in effect, created the market as well — by producing portable products that combine up-to-the-minute technology with simple, user-friendly features.

Digital printing in the home has grown since 2000 – from just 0.4 billion prints in 2000 to 4.4 billion in 2005, and of the 12.9 billion prints made in 2007, more than 5 billion of those were made on home PC printers or small camera printers. Hewlett Packard and Smart Design led an in-depth review of the marketplace to discover who had become the target 'home printing' audience. Smart Design's efforts to fully understand each product's end-user is what proves to be a lynch-pin for success in these design 'firsts.'

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Sources: Press materials received from the company and additional information gleaned from the company’s website.