Stratasys Initiates New Distribution Strategy for North America

By DE Editors

Stratasys (Minneapolis, MN) announced that starting 2009, it will begin selling its high-end FDM systems through a select group of resellers from its established reseller channel in North America. The channel currently distributes the Dimension 3D Printer line.

The company believes that its network of independent regional resellers is the strongest sales channel in the industry. The strategy is expected to improve market awareness by increasing the number of high-end system sales and support staff. The new strategy more than triples the sales support for high-end systems, says the company.

In response to the strategy, the resellers have committed additional resources for high-end FDM systems including a dedicated sales and support staff, to ensure focus and long term growth for both high-end FDM systems and Dimension 3D printers.

Owners of FDM systems can be assured they will see no change in the way they receive service or order consumables, according to the company. Customer support and order entry responsibilities will remain at Stratasys Incorporated.

For further information, visit Stratasys.

Sources: Press materials received from the company and additional information gleaned from the company’s website.