DE · Topics · Resources · Sponsored Content

Physically-Based Rendering Revolutionizes Product Development

NVIDIA IRAY helps reduce development cost & time-to-market by ensuring concept models match the real-world product.

During the creation of a physical product, digital assistance in the form of computer automated design software (CAD) enables fast and cost effective development. Such tools allow designers to comprehend correct form and function throughout product development.

Concept drawings or renderings provide the earliest insight into the product and set overall expectations. Any difference between product concept and product reality can create problems. When real-world appearance differs from expectations, products require iteration and start life under a cloud of disappointment.

Differences can result from the limited ability of tools to truly model actual behavior, the lack of complete detail captured in the digital representation, or the creation of a synthetic environment that unintentionally suspends the laws of physics. Iteration adds expense and delays revenue realization.

NVIDIA, a longtime leader in the advanced graphic engine industry, seeks to address these problems through the NVIDIA IRAY system. IRAY is a physically-based rendering (PBR) solution that creates a photorealistic representation of models. It is designed to ensure that renderings conform to the laws of physics in both appearance and actual behavior by accurately modeling the materials.

This paper uses IRAY as an example to explore the advancement and advantage of physically-based rendering, and it provides a model to characterize potential business impact when “concepts match reality”.

Fill out the information below to download the resource.

By downloading this content, I agree to receive the DE 24/7 Newswire, a twice weekly free email newsletter (you may choose to opt-out in the newsletter).

Latest News

3DEXPERIENCE Platform Supports XVL 3D File Format
Native XVL on 3DEXPERIENCE platform for Japan now available after development with Toyota.

Editor’s Pick: Adding Images and CAD Files to Simulation
Hexagon’s ODYSSEE A-Eye enhances CAE for industrial solutions by making an array of new data sources available, the company...

Stratasys Creates 3D Printed Display Pieces for Paisley Park’s Exhibition
Exhibition is called The Beautiful Collection: Prince’s Custom Shoes and includes a piano, guitars and a 9-foot-tall pointillist image...

Right to Repair Movement Attracting Attention
Organizations look for ways to build sustainability into products and help consumers prolong device lifespans.

All posts