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Weber Food Technology's Digital Twin Engineer Shares the Company's Journey from Development to Deployment
Madhav Gupta, Digital Twin Engineer at Weber Food Technology, recounts Weber's path to digital twin, from fragmented development processes to a digital-first approach that lays the groundwork. He describes the CAD and simulation programs that serve as the building blocks, revealing how simulation-driven design and virtual commissioning address the challenges of rapid growth and customer-specific customization. With real-world case studies, he demonstrates how the twins of specific machines enable Weber engineers to test edge cases virtually, accelerate technician training, and optimize production lines.
Madhav Gupta is a Digital Twin Engineer at Weber Food Technology, where he leads the development and deployment of virtual models to support automation, training, and customer engagement. With a background in Mechanical Engineering and a minor in Computer Science from Cornell University, he specializes in simulations, control systems, and the integration of AR/VR technologies. At Weber, he plays a key role in driving digital transformation by bridging engineering and marketing through real-time, physics-based digital twins. His work enables efficient product development, virtual commissioning, and immersive training experiences, contributing to significant cost savings and improved cross-functional collaboration within the organization.
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