aPriori Names Chief Revenue Officer to Drive Growth for Manufacturing Platform

aPriori appointed former PTC Sales Vice President John Haller as its chief revenue officer (CRO). Haller applies his product development, manufacturing and digital transformation experience to help discrete manufacturers reach business goals. As aPriori CRO, Haller is responsible for directing the company’s next phase of international growth.

aPriori’s Manufacturing Insights Platform provides product design and manufacturing insights to address economic pressures like inflation, cash flow and sustainability regulations. The platform provides traditionally separate teams with real-time collaboration. During the past year, aPriori’s cloud-related sales grew by 171% based on annual recurring revenue (ARR).

“I’m excited to join aPriori and apply my manufacturing experience in product lifecycle management and digital transformation to guide our rapid expansion,” says John Haller, CRO, aPriori. “aPriori’s unique solution helps manufacturers answer difficult questions concerning cost, manufacturability and sustainability.”

“John Haller has proven experience leading a global sales team that understands how to provide customers with clear value through digital transformation solutions,” says Stephanie Feraday, aPriori president and chief executive officer. “John and the rest of our expanded management team are well-positioned to address pivotal needs in the manufacturing industry and continue aPriori’s accelerated growth.”

Prior to joining aPriori, Haller served as the global vice president of Sales for PTC’s Windchill product lifecycle management (PLM) solution. Under his direction, Haller grew PTC’s global PLM revenues by more than 50%. He has more than 20 years of experience selling enterprise technology solutions and leading IT programs. Haller earned a bachelor of science degree in Computer Science from the U.S. Naval Academy and a Master of Business Administration from the University of Rhode Island.

Sources: Press materials received from the company and additional information gleaned from the company’s website.