Autodesk Kicks Off Team USA Campaign

Autodesk has launched its first Team USA campaign, marking just a little over 3 months until the Olympic and Paralympic Winter Games Milano Cortina 2026. As the Official Design and Make Platform of the LA28 Olympic and Paralympic Games and Team USA, Autodesk is celebrating the athletes who reportedly are "designing and making their own greatness, on and off the podium," according to Autodesk.

The new campaign–part of Autodesk’s Let There Be Anything series–spotlights three Team USA athletes who share the same mindset as the engineers, architects, and designers who use Autodesk technology.

“This campaign is a celebration of human potential and a tribute to the makers behind the medals,” says Dara Treseder, chief marketing officer at Autodesk. “Autodesk technology plays a key role in designing and making the infrastructure of the Olympic and Paralympic Games. Now, as the Official Design and Make Platform of the LA28 Olympic and Paralympic Games and Team USA, we’re shining a light on the athletes whose ingenuity mirrors that of our customers.”

Meet the Athletes

Mike Schultz

When Paralympic snowboarder Mike Schultz lost his leg in a snowmobile accident in 2008, it could have been the end of his athletic career. Instead, Schultz helped design and build his own prosthetic leg–one capable of withstanding the rigors of competition.

Paralympic snowboarder Mike Schultz designs prosthetic gear that powers Para athletes around the world. Image courtesy: Autodesk

By 2010, he was using his skills to design high-performance lower-limb prosthetics for fellow athletes–founding BioDapt–which powers about 90% of all lower limb amputee athletes that compete on the Para Snowboard World Cup tour and at the Paralympic Games in snowboarding.

“I have two passions in my life. One is being an athlete. That began with motorsports, motocross, and then I became a professional snowmobile racer,” says Schultz. “My second passion is being a garage guy. I love to have ideas and create things in my shop. My career has stretched 27 years, and I’ve changed sports several times. Partnering with Autodesk, Erin, and Colby was such a natural fit because we all share that same drive to keep pushing what’s possible. I can’t wait to see how Autodesk’s technology can help me take my prosthetics work to a level I never imagined.”

Erin Jackson

U.S. Olympic speed skater Erin Jackson approaches every race like an engineer, according to Autodesk. In 2022, she made history as the first black woman to medal in Olympic speed skating and the first to win a gold medal in an individual sport at the Winter Olympics.

Before becoming a US Olympic champion, Jackson attended an engineering magnet high school and graduated from the University of Florida with a degree in materials engineering. While focused on her athletic career now, she plans to pursue a career in biomechanics.

“The sport I do is super technical and precise,” says Jackson. “It could be something as small as a tiny muscle not firing that changes the way you skate a corner. My engineering brain is always analyzing how to adjust, how to improve, and how to be just a little more efficient with every stride. That’s why I connect so deeply with Autodesk and this campaign.”

Colby Stevenson

When freestyle skier Colby Stevenson suffered a near-fatal car crash that fractured his skull in 30 places, doctors used design technology to help reconstruct it. Five months later, he was back on skis, later winning an Olympic silver medal and five medals in elite action-sports competitions.

Freestyle skier Colby Stevenson stars in Autodesk’s newest campaign as he trains for the Winter Games. Image courtesy: Autodesk

“Technology literally put me back together,” says Stevenson. “Every time I’m on the mountain, I think about that mix of human determination and design that made it possible. Working with Autodesk, Erin, and Mike brought that lesson to life for me.”

Autodesk’s role in the Games

This campaign marks amilestone in Autodesk’s work as the Official Design and Make Platform of the LA28 Olympic and Paralympic Games and Team USA. As part of this designation, Autodesk technology is helping bring LA28’s no-new-permanent-venues plan to life, a commitment to build LA28’s footprint by adapting existing or building temporary infrastructure. Learn more here.

Sources: Press materials received from the company and additional information gleaned from the company’s website.