RobCo Launches New U.S. Headquarters

Use of Digital Twins

Growing Use of Digital Twins

RobCo's U.S. operations will be overseen by Lorenzo Pautasso, GM of RobCo North America. "At RobCo, simulation isn't just prevalent -- It's fundamental to how we approach every deployment. Our RobCo Studio platform allows customers to virtually validate their entire automation concept before a single physical module is assembled. We've found that about 80% of safety concerns can be identified and resolved in the virtual environment, which dramatically reduces commissioning time," noted Pautasso. 

Pautasso also pointed out RobCo creates digital twins of the customer's entire production environment using 3D scanning technology. "Our Virtual Safety Areas feature lets customers define precise operational boundaries that the robot respects down to the millimeter, all validated through simulation before deployment," he said.

Changing Role of Engineers

The shift to AI-powered robots also signals a change in the human engineer's role. "With our no-code RobFlow platform, we're transforming engineers from coders into process architects. They're spending their time optimizing workflows and solving production challenges rather than debugging syntax," said Pautasso. "I regularly see customers' engineers go from never having programmed a robot to deploying their first automation cell within days, not months ... We don't need more robot programmers: we need process thinkers who understand production flow, safety integration specialists who can design human-robot collaboration zones; and data analysts who can interpret the IoT streams our robots generate."