Simulation-Driven Design as a Strategic Advantage

Businesses rely on engineering simulation to answer complex technical questions, but they seldom have a system to quantify and document its benefits. Therefore, simulation experts and tools can risk being perceived as targets for expense reduction. 

At the virtual Design & Simulation Summit on Oct. 31, simulation veteran Mark Meili will lay out how simulation can generate real business benefits, and how engineers and managers can quantify and explain the value of the technology to upper management. The session is titled “How to Make Simulation-Driven Design a Strategic Advantage for Your Company.”

With more than two decades of experience quantifying and communicating the business impact of simulation-driven innovation and design, Meili will explain why simulation is a strategic business advantage. He also shares practical ways to build a culture that values simulation and views it as essential.

Meili has held various technical and management positions in both R&D and Product Supply Engineering at Procter & Gamble. Before retiring, he led the company's modeling and simulation capability. He served in the U.S. Department of Energy's ExaScale Computing Project's Industrial Advisory Board and the NAFEMS Business Impact Working Group that focuses on quantifying the business impact of Simulation and Digital Innovation. He is now a consultant and a frequent speaker on the benefits of digital transformation.

The Design & Simulation Summit kicks off on Oct. 31 with a live panel discussion about the use of artificial intelligence in simulation and design. Other sessions will cover configuring a workstation for design and simulation; digital twin case studies; and making the business case for simulation-led design.

You can learn more about the Design & Simulation Summit at the event webpage, and register for the simulation-driven design session here and see a preview below.