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General Motors and NVIDIA Team Up on AI for Automotive

U.S. automaker extends collaboration with NVIDIA to bolster innovation through accelerated compute and simulation.

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By DE Editors  

March 19, 2025

General Motors and NVIDIA announced at NVIDIA GTC 2025 that they are collaborating on next-generation vehicles, factories and robots using AI, simulation and accelerated computing.

The companies will work together to build custom AI systems using NVIDIA accelerated compute platforms, including NVIDIA Omniverse with NVIDIA Cosmos, to train AI manufacturing models for optimizing GM’s factory planning and robotics. GM will also use NVIDIA DRIVE AGX for in-vehicle hardware for future advanced driver-assistance systems and in-cabin enhanced safety driving experiences.

“GM has enjoyed a longstanding partnership with NVIDIA, leveraging its GPUs across our operations,” says Mary Barra, chair and CEO of General Motors. “AI not only optimizes manufacturing processes and accelerates virtual testing but also helps us build smarter vehicles while empowering our workforce to focus on craftsmanship. By merging technology with human ingenuity, we unlock new levels of innovation in vehicle manufacturing and beyond.”

“The era of physical AI is here, and together with GM, we’re transforming transportation, from vehicles to the factories where they’re made,” says Jensen Huang, founder and CEO of NVIDIA. “We are thrilled to partner with GM to build AI systems tailored to their vision, craft and know-how.”

GM has been investing in NVIDIA GPU platforms for training AI models across various areas, including simulation and validation. The companies’ collaboration now expands to transforming automotive plant design and operations.

GM will use the NVIDIA Omniverse platform to create digital twins of assembly lines, allowing for virtual testing and production simulations to reduce downtime. The effort will include training robotics platforms already in use for operations such as material handling and transport, along with welding, to increase manufacturing safety and efficiency.

GM will also build next-generation vehicles on NVIDIA DRIVE AGX, based on the NVIDIA Blackwell architecture, and running the safety-certified NVIDIA DriveOS operating system. Delivering up to 1,000 trillion operations per second of high-performance compute, this in-vehicle computer can speed the development and deployment of safe AVs at scale.

During the NVIDIA GTC global AI conference, which runs through March 21, NVIDIA will host a fireside chat with GM to discuss the companies’ extended collaboration and delve into how AI is transforming automotive manufacturing and vehicle software development. Those interested can register for the session, which will also be available on demand.

Sources: Press materials received from the company and additional information gleaned from the company’s website.

 

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Since its founding in 1993, NVIDIA (NASDAQ: NVDA) has been a pioneer in accelerated computing. The company’s invention of the GPU in 1999 sparked the growth of the PC gaming market, redefined computer graphics, ignited the era of modern AI and…

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Engineering Computing   News   Accelerated Computing   Artificial Intelligence AI   Automotive   Collaboration   Engineering Computing   General Motors   NVIDIA   NVIDIA GTC   Simulation   All topics
 
 
 

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