February 10, 2022
The new brand’s logo is an overhead representation of DLP’s iconic build tray, in which resin is transformed by a digital light projector into anything customers might imagine. It’s paired with an updated look and feel that is structured, smooth and durable, as well as a new go-to-market strategy, Desktop Metal reports.
EnvisionTEC 3D printers, which are known for high accuracy and surface finish, have been making waves in the healthcare, dental, medical and jewelry industries since 2002, Desktop Metal reports. After Desktop Metal acquired EnvisionTEC in 2021, the company launched Desktop Health to focus on healthcare and dental customers. Now, ETEC (pronounced ē-tek) will focus on bringing its high-speed, photopolymer 3D printing solutions to volume manufacturers of consumer and industrial products.
“Desktop Metal’s integration strategy is to focus on customers and their application needs first, so we can craft the most personalized and compelling business case for them to adopt Additive Manufacturing 2.0 technologies for volume production,” says Ric Fulop, Desktop Metal founder and CEO. “Our launch of ETEC and Desktop Health allows us to speak more directly to specific customers with focused needs and serve them better.”
By strategically integrating 3D printing technologies, materials, software and applications, Desktop Metal aims to propel growing numbers of manufacturers into AM 2.0 so they can benefit from increased design flexibility, reduced waste, improved time to market and greater financial savings while de-risking their supply chains.
For example, ETEC has partnered with Adaptive3D, another subsidiary of Desktop Metal, to offer its 3D printed photo elastomers exclusively on ETEC additive manufacturing systems, optimizing performance through tight integration between hardware and materials. ETEC now offers a broad portfolio of photopolymer 3D printing materials, including Elastic Tough Rubber 90 (ETR 90), the highest tear strength elastomer on the market. ETR can already be found in products on store shelves, including power tool adapters and recoil pads, with additional applications for Adaptive3D’s library of elastomers across consumer and industrial applications such as shoe midsoles, seat cushions and more.
While the ETEC brand remains rooted in the original EnvisionTEC name, customers may see either name referenced in certain documents.
Sources: Press materials received from the company and additional information gleaned from the company’s website.
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